With the advent of Eid Al-Fitr approaching.. Promoting traditional Algerian sweets on social media – Al-Hiwar Al-Jazaeryia

With the start of the countdown to the holy month of Ramadan and the approaching Eid al-Fitr, preparations for making Eid sweets are witnessing an escalating pace, characterized by the preparation or reservation of orders of different items that vary between tradition and modernity.

Among the items that are included in the preparations for the feast and that every Algerian woman is keen on, whether she is working or staying at home, there are traditional types, such as baklava, maqrout and charak, which are not absent from the family table on this particular occasion.

In this regard, many pages on social media specialized in various types of traditional sweets have begun to present their offers, so that the common denominator among them is the promotion of Algerian sweets in their various forms and types.

The professional kitchen ladies, especially through Facebook and Instagram pages, in addition to YouTube channels, were able to present a distinctive picture of Algerian sweets, which, thanks to a sophisticated modern touch, have become closer to paintings and masterpieces.

In order to win the largest number of orders, most of the artisans specialized in the confectionery industry are keen to present distinctive pictures of the work of their fingertips with high accuracy and from different angles that reflect the authenticity of the Algerian cuisine and of several types that cannot be absent from it.

What is noticed are the pictures that are widely circulated through social networking sites to introduce Algerian sweets, as well as the promotional ads that invade these sites.

This promotional approach was followed by many schools teaching cooking arts and sweets, which in turn chose to go towards what has come to be called “Eid workshops”, where customers can communicate with the latter to attend short-term training courses that allow them to learn the lesson in theory and practice while obtaining sweets that they made with their own hands. .

It seems that the turnout for these workshops was not limited to working women only, but also to those staying at home who are now looking for the best offers available to book their requests, and each of them has a justification for that.

In this regard, Mrs. Baya from the capital says that the field of choice today has become wide between buying Eid sweets or making them at home, thanks to social networking sites and the possibility of delivering orders to the house.

On the other hand, Mrs. Salima, who is an employee, believes that her limited time no longer gives her room to prepare all the Eid sweets that her family wants, and therefore she prefers to acquire them to gain time and for her convenience, even if the matter – as she says – requires a special budget in view of the tangible increase in the price of sweets. sweets.

The marketing and display skills of these sweets remain different according to the skill of the craftswomen, while the Eid season is an opportunity for each of them to show their abilities to meet the demand and win the largest possible number of requests.