The Chinese company Chery intends to establish an automobile manufacturing project in the state of Bordj Bou Arreridj with an initial capacity estimated at 24,000 units annually, according to a statement by the Ministry of Industry and Pharmaceutical Production.
The details of the project were presented during the reception of the Minister of Industry and Pharmaceutical Production, Ali Aoun, yesterday evening, Wednesday, with a delegation from the “Cherry” company led by the brand’s general manager in Africa, Steve Chan, and the brand’s director in Algeria, Ayman Chharet.
The ministry’s statement stated that the production capacity of the Chery factory in Bordj Bou Arreridj will increase to 100,000 cars during the third year of its entry into production, and the company will also work to establish an export platform in Algeria.
The company will officially launch the “Cherry” brand in Algeria today, Thursday, where most of the models that will be marketed in Algeria will be displayed, as well as the distribution network that includes 30 states as a first stage.
In this regard, the Minister stressed that prices should be accessible to the Algerian citizen, stressing the need to pay attention to after-sales services and respect the book of conditions, according to the same source.
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